Prismacolor
Coloring isn’t just for kids anymore. With daily stressors of being a young adult in today’s society, sometimes it is just best to open up the pack of pencils and start coloring. This time, adults may need them even more than kids.
Partners: Nicole Stawski, Cassia Coulter
Click to enlarge.
When flipping through a magazine trying to unwind from the day, everyone can pick up a new hobby of coloring with Prismacolor.
Outdoor
Placed by bus stops and highways, these outdoor boards would target work commuters that even stressed out adults can color and unwind from a long day.
Social
Our target spends a lot of time scrolling through social media, potentially looking for new activities and hobbies to do to relax.